Why a Bad Economy is the Best Time for More Marketing
When a sluggish economic period sets in, many businesses swiftly resort to playing safe, which commonly means scaling back or halting marketing initiatives. While this is a rational move in the short run, it can result in long-term damage that could be hard to repair when the economic tide turns. The rationale behind increasing marketing […]
The Impact of Financial Education on Enhancing Relationships
In the wealth and banking industries, financial education content has proved to be a crucial game-changer. With information readily available, financial professionals must keep pace and utilize educational content to build and fortify client relationships. Here are seven ways financial education content helps enhance client relationships. Facilitates trust-building. Central to any client-advisor relationship is the concept […]
How to Prove the Value of Marketing
This article originally appeared in Digital Wealth News’ MarTech Minutes Marketing is a significant domain in the business world; it concerns itself with all activities leading to selling products and services. However, despite marketing’s apparent significance, the value and impact of marketing efforts are sometimes challenging to quantify. Feedback about marketing efficacy is not always […]
Financial Education: A Wealth Firm’s Duty
Financial literacy is a vital life skill, much like reading or writing. In a world dictated mainly by fiscal decisions, we must empower everyone with a fundamental understanding of how money works. Pair this paradigm with the undeniable increase in the complexity of financial markets, amplifying the critical need for financial education. Due to their […]
AI: Friend or Foe of Content Marketing?
Artificial intelligence (AI) is not a far-fetched concept but a reality transforming various industry sectors. Over time, AI has been progressively infiltrating the marketing industry, explicitly reshaping content marketing. The fusion of AI and content marketing revolutionizes how content is created, personalized, and distributed. AI has significantly enhanced the efficiency and effectiveness of content marketing […]
2024 Social Media Trends for Financial Professionals
As we edge closer to the New Year, the ever-evolving nature of social media presents diverse opportunities in 2024 for a wide range of industries, including the wealth industry. Financial professionals must stay updated and adapt to emerging social media trends to participate in this digital landscape. We recently sat down with Teresa Leno, CEO […]
What’s the Best Finance Content: Original or Enterprise?
This article originally appeared in Digital Wealth News Understanding finances is a crucial aspect of today’s world. To stay ahead, wealth organizations heavily rely on accessible finance content that can keep their clients updated on the latest financial news and provide financial education. With the flood of available financial content online, the common question is: […]
The Changing Role of Wealth Industry Professionals: From Facilitator to Educator
Traditionally, wealth, banking, and insurance professionals were facilitators, managing transactions and providing products and advice. Investing coupled with products is a critical strategy for wealth building. Still, some customers require a deeper understanding of financial markets, product options, and potential risks. In recent years, there has been a growing expectation among the public that organizations […]
Social Media: Statistics for Financial Professionals’ Engagement
The rise of social media has ushered in a new era of communication, marketing, and client interaction. It has become an essential tool for businesses across all sectors, and the financial industry is no exception. Financial professionals are traditionally known for their conservative approach, keen decision-making skills, and robust methodologies to handle their client’s financial […]
Elevating Advisor Marketing Using MarTech Integrations
The marketing department often provides a vendor list for independent advisors under an RIA or independent BD model to select technologies to help them market their services. But ‘the list’ is generally comprised of ‘do-it-yourself’ solution providers, leaving the Advisor responsible for their marketing. While these solution providers may offer additional services or tech solutions […]
